Our Communications Team is looking for a new slogan for our church. Something we can put on t-shirts and hats, something that gives people a glimpse of why church is important. Here are a few I dug up. See what you think:
- “The Closest Thing To Home”
- “Enjoy Life”
- Church “is your kind of place”
- “Where there’s <church> there’s hospitality”
- “I’m lovin’ it”
You might not have recognized the first four, but I bet that last one rang a bell. These are all slogans from McDonalds or Coca Cola from the past 100 years!
As I sat around the table at the Communications meeting last night, it dawned on me that McDonalds and Coke have stolen all the good church slogans. “We Love To See You Smile”, “Coke adds life”, “You deserve a break today”, “It’s the Real Thing”. I could go on and on. So what’s the deal? When Christians come up with slogans for their churches, are they “selling out” and acting like advertising companies?
I don’t think so. Not at all. In fact, the opposite is true. Remember that great song “I’d like to Teach the World To Sing?” The first time I heard that was in church. It wasn’t until years later that I found out it was a jingle for Coke. What Coca Cola had done was to take all the feelings, importance, and meaning of a world in perfect harmony, and then attach them to a product — Coke! When you see a car commercial on TV with the slogan “DRIVE = LOVE”, that’s somebody’s attempt to make you think that an automobile can make you feel love.
But that’s not true! God is the source of Love. We’ve been telling people that for millennia! God is the reason for hospitality and why the whole world will one day sing in harmony. The reason churches do marketing is because we want to help people connect with the real “Real Thing”. It’s not a misrepresentation, and it’s not a manipulation. After all, “God” really does = “Love”.
So we’ll keep working, looking for a few choice words that speak to what it feels like to be part of our church. In the meantime, allow the words of this devotion to invite you to visit us for church this Sunday.
An added bonus? This week we’re having communion! Or as I like to call it…
Have a great week,
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